How to Increase Traffic to Your Event Website?

Traffic For any website on the internet, Web Traffic has become the most important metric to determine a successful website. When you own a website, you have to live and breathe traffic – the larger the number, the more popular the website.

Traffic

Increasing the number of visitors to your website is important as it is an effective way to increase conversions, grow your brand, and ultimately increase your revenue. Therefore, it is principal not only to invest in your website itself but also to focus on traffic strategies.

Now that we’ve established why is vital to drive traffic to your website, how do you get people to click? What means should you use? In this post, we cover 6 simple and highly effective ways to increase traffic to your website.

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1. Improve SEO

Search engine optimization must be the first thing you should work on in order to drive traffic to your website. SEO is essentially the process of optimizing your website to make it more attractive to search engines. When a search engine like Google processes any user search, it not only has to decide which pages are a good match for this search, but also the rank those pages to place them in the search results.

Google uses an algorithm to score the quality and relevance of each webpage for a particular search term. Those that are deemed to be the best and most relevant will be displayed at the top of the results.

As a website owner, there are several things you can do to make Google and other search engines view your site as relevant and useful.

  • High-quality, relevant and optimized content
  • Properly structured webpages
  • The page is easy to use and read on mobile devices
  • Fast load time
  • Secure
  • Has links from other high-quality websites

Determine the relevant search terms (keywords) get the highest volume of searches. This can be done by using Google’s Search Console. Once you have figured out the keywords which your audience is using, you can optimize your page for these keywords.

2. Increase Your Social Media presence

Over 3 billion people worldwide now use social media — a number that is growing every year. Due to this ever-increasing use of social media today, 78% of consumers now discover products and services to buy on social media. Moreover, 42% of marketers report that a social media platform like Facebook is critical or important for businesses.  Hence, it naturally seems that social media is an ideal way to increase traffic to your website.

One of the most effective ways to promote your content is by using social media. Social media makes it easy to share content and has the ability to garner you exponential traffic to your website.

Most brands find that concentrating on a few key social networks is the most effective strategy. Facebook is the most widely used social media platform, so it is definitely a good place to start. Instagram and Pinterest are fantastic for visual content. Twitter can be really effective for sharing links and LinkedIn is the best medium to reach out to influencers.

3. Leverage Email marketing

While Social media marketing is effective in attracting new users to your website, email marketing is effective in retaining your current users.

Always involve and participate with your existing user base. Sending out regular newsletters and promoting offers through email is a great way to engage with your current users. This is one of the simplest ways to increase traffic to your website. When done right, email marketing can offer the highest ROI than any other channel.

  • Figure out the right frequency on how often to email
  • Plan your emails carefully and mix up your content.
  • Avoid sending out only promotional messages – offer extra value in your emails

4. Make Use of Blogging & content marketing

With correct planning and execution, blogging on your website is one of the most powerful ways to increase traffic to your website. Content marketing is the most reasonable and adequate way of increasing traffic to your website, and according to 37% of marketers, blogs are one of the most popular types of content.

  • Publish blogs and articles regularly on your website
  • Invite guests authors and influencers to write blogs for you
  • Guest blog on other prominent sites to increase traffic to your website
  • Issue and push other types of content such as ebooks, slides, infographics, videos, and webinars.

Regularly publish informative, useful and engaging content on your website as it helps in:

  • Increasing the quantity of relevant content and keywords on your website thereby boosting SEO and bringing in more visitors
  • Retaining visitors on your site for longer times because there’s something interesting to read and hence increasing the chances of more conversions
  • Building better and stronger relationships with your audience

Blogs that answer questions consumers have about your product or service will also help in increasing traffic. Moreover, blogs can also be shared across social media, which will drive more clicks on your website.

The better your content is, the more your followers will appreciate it and share it – which means more traffic to your website.

WordPress is by far the most popular blogging platform, but there are also other alternatives that you could choose from. Pick a platform that can be quickly integrated with tools like AddThis and Disqus. In addition to making it easy for your posts to be shared across social media, these apps also improve user engagement on your website. This has a direct impact on your website’s SEO and thus helps in increasing the organic reach of your content.

5. Explore Paid advertising

All the other ways are used to generate organic traffic and are mostly free or inexpensive. While all these methods are competent in increasing traffic to your website, it does not mean you can not dwell in paid advertising.

Organic traffic is significant, but it’s not the only way to bring in more audience to your website. Paid traffic refers to any visits that are generated through sources you pay for. There are various different ways you can pay for traffic online. Two of the most common and fruitful are paid search ads and social media ads.

Paid search ads appear alongside the organic search listings in search engines when a user searches for a particular keyword. Target a group of keywords and set a monthly budget for each campaign. You pay for each click on your ad. Once your monthly budget is up, your ads stop being displayed.

In case of social media ads, you set a budget for your ads and you’re charged every time someone clicks on them. Social media ads usually include images. As social media networks collect a lot of information about their users you can also target your ads at a much smaller group and a specific segment or buyer group.

Paid advertising can be quite effective at increasing visitors, however, it needs careful management or you can blow through your budget quickly without any results. Please note that paid traffic is just as good as organic traffic. In fact, most sites will rely on a combination of both to get new visitors.

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